Although the Microsoft Band had a good early start, it never actually gained enough market share, and now after two tries, Microsoft is now discontinuing it. Today, when you visit the Microsoft Store or Best Buy online, you’ll notice that the Microsoft Band 2 is nowhere to be found, signaling the end of the fitness tracker for good.
According to a statement sent to ZDNet, a Microsoft spokesperson notes that the company has sold most of its remaining inventory and confirms that there won’t be a Microsoft Band 3 next year.
Here’s the statement:
“We have sold through our existing Band 2 inventory and have no plans to release another Band device this year. We remain committed to supporting our Microsoft Band 2 customers through Microsoft Stores and our customer support channels and will continue to invest in the Microsoft Health platform, which is open to all hardware and apps partners across Windows, iOS, and Android devices.”
In addition, Microsoft has removed the software development kit from its support site to build apps for the fitness tracker. And recently renamed its Health app to “Microsoft Band”, which further hinted the end of the device, but signaled that the brand will stay alive.
The software giant originally revealed its fitness tracker back in October 2014, and it was being promoted as one of the most advanced wearable health device. Although the device had a good start with stock selling very quickly, the Microsoft Band never became very popular on a market dominated by the Apple Watch and Fitbit.
At least for now, Amazon still selling remaining inventory of the Microsoft Band 2.
Do you own a Microsoft Band? What do you think about Microsoft discontinuing the wearable? Tell us in the comments below.