Android TV: Google goes again after the big screen

Android TV from Google

Google goes again after the TV, apparently the company is testing a new set-top box called “Android TV” and it said to be a device focus on simplicity and much more easier to use than previous Google devices (Google TV and Chromecast).

According to a new report recently published at The Verge, the documents detailing the plan said “Android TV is an entertainment interface, not a computing platform.” “It’s all about finding and enjoying content with the least amount of friction”, Google says. The company is asking developers to build apps that are simple and requesting that users should be able to get to the content they want to watch in less than 3 clicks or gestures.

The user interface, reminds me a lot to the new Nextfix design, you can move up and down to browse categories, and you can move left and right to browse content on each category. Each movie, TV show, apps, and games have their own cover art that quickly reveals what’s the “card” about.

Android TV will have support voice and users will also be able to receive notifications. Furthermore, Google wants to figure out what you like to watch before you want to watch it by showing you recommended content right from the start. Of course, search will be part of the experience, but apparently Google is putting search as a secondary option.

Basically Android TV is designed to be just like other similar devices in the market, e.g., new Amazon’s Fire TV, Roku, and Apple TV. And the company is already working with app developers to bring popular apps to the set-top box. According to screenshots some apps will include, Google Play Movies, YouTube, and Handouts, Netflix, Vevo, Hulu, Pandora, and games.

Android TV apps

The Verge report notes that Android TV won’t feature voice chat, camera, or touchscreen support, just to keep things simple and focus on entertainment.

What’s going to happen with Chromecast? Apparently this device won’t go away, it’ll live on, as it’s a popular device.

There are no further details on launch date or how much it’s going to cost.

Source The Verge

About the author

Mauro Huculak is a Windows expert and the Editor-in-Chief who started Pureinfotech in 2010 as an independent online publication. He is also been a Windows Central contributor for nearly a decade. Mauro has over 12 years of experience writing comprehensive guides and creating professional videos about Windows, software, and related technologies, including Android and Linux. Before becoming a technology writer, he was an IT administrator for seven years. In total, Mauro has over 20 years of combined experience in technology. Throughout his career, he achieved different professional certifications from Microsoft (MSCA), Cisco (CCNP), VMware (VCP), and CompTIA (A+ and Network+), and he has been recognized as a Microsoft MVP for many years. You can follow him on X (Twitter), YouTube, LinkedIn and