Bing changes logo and updates search results

New Bing logo from Microsoft

Microsoft unveils new Bing search engine logo, fuses social (Facebook and Twitter) and semantic search results into a single column, and adds more subtle changes to the experience.

Perhaps the most noticeable change you’ll notice the next time you’re on Bing.com, is the new modern logo design, which now perfectly aligns with all Microsoft products. The company chose the color orange, almost golden, from the new corporate logo. The wordmark is a modified version of the company’s font Segoe and it continues with the lowercase ‘b’.

Bing new modern logo orange

Also this week the software giant is refreshing Bing.com with a new responsive design that adapts across PC, tablet, and compatible phone. The company will keep its daily Bing images in the homepage, but once you type a search term you’ll see results differently.

Search result page

For example, Microsoft is updating Bing’s “Page Zero”, which is a way to get answers instantaneously before seeing the final search results. When you type a specific term (or a term that Bing really knows is exactly what you want) in the search box (e.g., Bill Gates, a brand name, etc.), you get instant results like images, relevant links, and other type of searches you can do (image, news, videos, etc.). Also result links are changing fonts from Arial to Segoe, and semantic and social search are now in one column to enhance the experience.

Bing "Page Zero" instant results

Another new feature is a new module at the top of the page, which puts information at your fingertips. You’ll see this new module on certain searches, for example, “New York weather”, “What’s my IP address”, etc. Surprisingly the new module will not appear for definitions or math at this time.

Top module Bing result

These are just a few changes of a bigger plan, Microsoft will continue to introduce new features to keep improving its search engine experience. If you still don’t see the new Bing, just go to bing.com/preview.

Source Bing

About the author

Mauro Huculak is a Windows expert and the Editor-in-Chief who started Pureinfotech in 2010 as an independent online publication. He is also been a Windows Central contributor for nearly a decade. Mauro has over 12 years of experience writing comprehensive guides and creating professional videos about Windows, software, and related technologies, including Android and Linux. Before becoming a technology writer, he was an IT administrator for seven years. In total, Mauro has over 20 years of combined experience in technology. Throughout his career, he achieved different professional certifications from Microsoft (MSCA), Cisco (CCNP), VMware (VCP), and CompTIA (A+ and Network+), and he has been recognized as a Microsoft MVP for many years. You can follow him on X (Twitter), YouTube, LinkedIn and About.me.