Today, Microsoft is sharing more details about Cortana’s availability in more countries. Windows 10 is launching on July 29th, and one of the most important features coming to the operating system is Cortana. While it’s already known that the Microsoft’s personal assistant will initially be available in United States, UK, Germany, Spain, China, France, and Italy, the company is revealing today that Cortana will soon be available in more countries.
According to the software giant, Cortana will come to Windows 10 in Japan, Australia, India, and Canada “over the coming months”. In addition, it will also be available to Windows Insiders in French in Canada, and in Brazil and Mexico.
Microsoft is not taking any risks on rushing things, and it’s taking its time to roll out the new assistant slowly to get it right. The company says that is carefully tweaking Cortana to ensure that the experience fits the local culture. “We approach each market rollout with extensive focus groups that answer, “What’s important in a personal assistant in this market?” Based on these research results, we then assemble a local team of creative writers, editors, programmers and voice talent to build a relevant, tailored experience.”
“Voice talent is carefully considered for each market. For example, in the Chinese market, the feedback requested a personal assistant whose voice sounded like she was smiling. And in UK, customers described their personal assistant as an “English Rose,” which translated to a voice that sounds easy-going, with slightly self-deprecating modesty. In each market, we focus on certain key attributes that help us find the right voice talent for Cortana.” Marcus Ash, Group Program Manager for the Cortana team explains.
Along with many new features, Microsoft expects that Cortana will play a significant role in the adoption of Windows 10, as it’ll also be the first operating system shipping with the world’s first personal assistant.