Microsoft seems to be testing a new Xbox One feature called “Free Play Day” to allow owners to download and try new games for free.
The new feature was first spotted on Reddit, where a user from the popular social network detailed that after installing the latest Xbox One beta update noticed that Max: The Curse of Brotherhood was offered to him as a free download labeled “Free Play Day with Gold”.
The new feature seems to be an addition to the benefits of being an Xbox Live Gold member and it will let Xbox One owners try new selected games for free, but for a limited time of 24 hours.
Microsoft has yet to officially comment on Free Play Day, but in response to person’s Tweet, @XboxSupport replied “It’s something that we’re currently looking into. Keep an eye on your Xbox One”.
@ShankinsHD It's something that we're currently looking into. Keep an eye on your Xbox One ^JN
— Xbox Support (@XboxSupport3) August 20, 2014
Update: According to a new report from Kotaku, Microsoft published the “Free Play Day with Gold” by mistake.
Microsoft’s official stated the following:
“A promotional tile for ‘Max: Curse of the Brotherhood’ was posted briefly on the US dash in error yesterday. We apologize for any inconvenience. We’re constantly exploring different ways to offer more benefits to our Xbox Live Gold members and will keep them updated when special offers become available.”
“We accidentally hit publish on an early version of this draft with inadvertently incorrect information. We apologize for the error.”