Microsoft is shutting down its Mixer video gaming streaming service on July 22, 2020 and announces partnership with Facebook to transition users and partners to Facebook Gaming.
The company has made the decision to close the service after the growth failed to meet expectations and could not compete with rival streaming services like Twitch, YouTube, and Facebook Gaming.
Microsoft has previously invested on getting exclusive streamers, such as Shroud and Ninja, and other strategies, but they haven’t worked to convince more people to switch to its platform, and now the Mixer is shutting down streamers are free to use the streaming service of their choice.
According to the announcement, the transition to Facebook Gaming starts immediately, and Mixer Partners will be granted partner status with Facebook Gaming, and the platform will honor and match existing agreements as closely as possible.
Mixer streamers with monetization program will be granted eligibility for the Facebook Gaming Level Up Program to continue to grow and monetize each stream.
Those who enjoy viewing streams can still connect with their Mixer account, and Facebook Gaming will show the Facebook Pages for all the available Mixer channels you follow to follow them on the new platform. Also, viewers with outstanding Ember balances, channel subscriptions or Mixer Pro subscriptions will receive Xbox Gift Card credit.
Microsoft says that the service will continue to operate until July 22, and then “mixer.com” will automatically redirect to fb.gg.
Although the service closing, it all appears to be part of a broader vision, since the company will be also working closely with Facebook to bring its xCloud gaming service to the Facebook Gaming platform, which could have a far bigger rich than using Mixer, and it’ll help with the company’s Xbox Game Pass, since xCloud is part of the offering.