Microsoft kicks in new promotion campaign to lure Apple customers to switch to Surface Pro 3 “the tablet that can replace your laptop”. The promotion offers MacBook Air owners up to $650 in store credit when they trade-in laptops to get a new Surface Pro 3.
I guess that when you believe in your product, losing a bit of money means nothing when you can gain new customers. The new trade-in program runs from June 20th and ends July 31st, it’s only valid at the Microsoft Store (not online), and it’s limited to stores in the U.S. and Canada. And in order for the MacBook Air to qualify in the trade-in, the laptop must be in a working condition.
Also note that the amount of store credit will vary, not everyone gets the entire $650.
It shouldn’t be a surprise Microsoft targeting MacBook Air laptops, as the company spent a lot of time comparing the tablet to the most popular Apple’s laptop at the Surface press event in New York City. And clearly Surface Pro 3 has the hardware, software, and design to defeat the competition. Surface Pro 3 is a beautiful 12-inch tablet with an stunning resolution of 2160 x 1440 pixels, it’s only 9.1mm thin, and weighs 1.76 pounds.
SEE ALSO: Surface Pro 3 review
The lightweight design and Type Cover allows users to be more productive anywhere, and Windows 8.1 at the heart, and the Surface Pen with unique OneNote integration, makes it a perfect choice for business, school, and home users. Perhaps this is the first tablet that can actually replace your laptop.
You can find more details to trade-in your MacBook Air at the Microsoft Store (source link).
Source Microsoft Store
Mauro Huculak is a Windows How-To Expert who started Pureinfotech in 2010 as an independent online publication. He has also been a Windows Central contributor for nearly a decade. Mauro has over 14 years of experience writing comprehensive guides and creating professional videos about Windows and software, including Android and Linux. Before becoming a technology writer, he was an IT administrator for seven years. In total, Mauro has over 20 years of combined experience in technology. Throughout his career, he achieved different professional certifications from Microsoft (MSCA), Cisco (CCNP), VMware (VCP), and CompTIA (A+ and Network+), and he has been recognized as a Microsoft MVP for many years. You can follow him on X (Twitter), YouTube, LinkedIn and About.me. Email him at [email protected].