In United States, this is Super Bowl weekend, and this year those without a cable subscription can stop worrying how to stream the game and focus more on food and drinks.
If you happen to be a cable cutter and the internet is your only option, CBS will stream live the Super Bowl game at 6:30 p.m. EST (3:30 p.m. PT) on its CBS Sports website.
In addition, CBS will be broadcasting the game on its CBS Sports app available on Windows 10, Xbox One, Android, iOS, Apple TV, Roku, Chromecast, and Amazon Fire HD tablets. However, the NFL has an exclusive contract with Verizon, which means that if you’re not a Verizon customer, you won’t be able to stream the Super Bowl game on your smartphone. On the other hand, anyone with or without a cable subscription will be able to watch the game live on any PC, laptop, tablet, and devices such as Xbox One.
While cable cutters were able to watch the Super Bowl in previous years, many people just tuned the game to watch the Super Bowl commercials, something that was impossible to watch without a cable subscription. In 2016, for Super Bowl 50, things are changing as commercials will air on TV broadcast as well as online.
This is a big step forward that changes the advertising model that has been used for years. It’s a huge deal, in part because it’s the first time a TV network is making the bold move to sell advertising packages that includes airing a commercial online and on TV almost in real-time – and in 2016, a 30-second commercial is selling for $5 million dollar.
Apart from the Super Bowl 50 online stream, CBS will also be broadcasting other related content on its CBSSports.com website and the CBS Sports app.
NFL fans will also have choice to live stream the Super Bowl using the NFL Games Pass, but you need to keep in mind that this method requires a $99.99 subscription that you need to pay every year.