Today, if you walk into your favorite electronic store or you login into an online store, you can purchase an Xbox One for just $349 in the US. This price cut has been around for a while, but it’s a limited-time offer that is coming to an end on January 3rd, even though the promotion has boost sales and has put Xbox One ahead of Sony’s PlayStation 4 for the first time. Now, on January 4th, when you walk into a store, you’ll once again see the Xbox One original price; not a good sign to keep sales ahead of the competition.
If you’re planning to get an Xbox One, here is what’s currently on sale:
- Xbox One Assassin’s Creed Unity Bundle: This is normally a $399 bundle deal that currently sells for $349 until January 3rd. The bundle includes the Xbox One console without the Kinect sensor and two games: Assassin’s Creed Unity and Assassin’s Creed IV: Black Flag. If you buy it from Amazon, you’ll also get a $50 gift card.
- Xbox One with Kinect: Assassin’s Creed Unity Bundle: This is a normally $499 bundle that sells for $449, price will go back to its original price on January 4th. The bundle includes everything that comes included with the console, plus the Kinect sensor and three games: Assassin’s Creed Unity and Assassin’s Creed IV: Black Flag, and Dance Central Spotlight. If you buy it from Amazon, you’ll also get a $50 gift card.
- Xbox One Limited Edition Call of Duty: Advanced Warfare Bundle: This bundle is currently priced $580 and includes a limited edition Xbox One console without Kinect, but it packs a 1TB internal hard drive, which doubles the current capacity found on every other Xbox One. And it comes with a game code to download Call of Duty: Advanced Warfare.
Also various retailers around the country are offering their own special deals, but they will end on January 3rd.
I suspect this is a marketing campaign created to sale as much as possible on a given period. I would not be surprise if on January 4th, Microsoft decides to make the price cut permanent or if another promotion will kick in soon after. However, the uncertainty is what is going to drive consumers to buy the console until January 3rd.