Microsoft rolls out its new logo after 25 years

Microsoft today is introducing its new corporate logo. This happens after 25 years of the last introduction, back in 1987. The new logo consists of 2 parts: the symbol which has four simple squares and includes different colors and with the name using Segoe font “that are intended  to express the company’s diverse portfolio of products”.

According to the software maker the new logo follows the new look and feel (Metro) of the upcoming Windows 8 user interface and branding. Also Microsoft’s Office 2013 recently adopted a similar style and interface, and with the Windows Phone 8 wraps the three most important products that Microsoft will rebrand this year. 

“The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.” — Posted by Jeff Hansen, general Manager, Brand Strategy, Microsoft says.

Get more information to learn the logo guidelines.

Logo through the years

The new logo has been introduced today and people will start to see it across the company’s websites, primarily in Microsoft.com. It may take some time to be fully implemented.

Source Microsoft via The Verge