How to enable new AI features on Chrome for Windows 11

Google Chrome is experimenting with AI features, and here are the steps to enable them on your browser.

Chrome AI features
Chrome AI features / Image: Mauro Huculak
  • To enable the experimental AI features on Google Chrome, open Settings > Experimental AI, turn on the “Try out experimental AI features” toggle switch, and turn on each feature individually (as necessary).

Chrome version 121 ships its first wave of AI-powered features, and in this guide, I will outline the steps to enable the features.

Google has begun integrating its AI technology into the Chrome browser, but the company isn’t making them available immediately. Instead, you have to enable them manually during the experimental period before you can use them.

On version 121, the search giant makes three features available, including a feature to organize open tabs into groups, the ability to create themes for Chrome using AI, and a new text generator to help you generate drafts with a simple prompt.

In this guide, I will show you the steps to enable the latest experimental AI features in the latest version of Chrome for Windows 11, 10, and macOS.

Enable AI features on Chrome

To enable the new AI features on Chrome, use these steps:

  1. Open Chrome on Windows 11.

  2. Click the “Customize and control Google Chrome” (three dots) menu.

  3. Choose the Settings option.

  4. Click on Experimental AI.

  5. Turn on the “Try out experimental AI features” toggle switch.

    Chrome enable AI features

  6. Turn on the “Tab organizer” toggle switch to enable the option to organize tabs with AI.

  7. Turn on the “Create themes with AI” toggle switch to enable the ability to create new themes with AI.

  8. Click the Relaunch button.

Once you complete the steps, the new AI features should be available in your Chrome browser.

These features are currently rolling out for users in the United States at the time of this writing, but they’re expected to expand to other countries.

It’s worth noting that not everyone will be able to access all the new AI features right away. In my case, the “Help me write” feature is still not available even after turning on the experimental option.

If you can’t find the “Experimental AI” settings, you may not be running version 121 or higher release. You can update Chrome from the chrome://settings/help settings page.

Organize tabs with AI on Chrome

To organize open taps on Chrome, use these steps:

  1. Open Chrome.

  2. Open multiple tabs with different web pages.

  3. Right-click a tab and choose the “Organize Similar Tabs” option. Quick tip: You can also find the option in the “Search tabs” drop-down menu from the top-left corner.

    Organize similar tabs option

  4. Click the Let’s go button.

  5. Change the suggested name (if applicable).

  6. Click the Create group button.

    Chrome create group of tabs

After you complete the steps, the tabs will be organized in groups.

It’s important to note that these features are still a work in progress and may or may not work as expected. Also, the feature groups tabs that are similar to the tab you selected.

If you use the “Organize tabs” section in the “Search tabs” interface, you have to click the “Check now” button to organize one group of similar tabs. If you want to organize more tabs, repeat the steps until all your open tabs are organized.

Create a theme with AI on Chrome

To create themes with AI on Chrome, use these steps:

  1. Open Chrome.

  2. Open a new tab page.

  3. Click the Customize Chrome button in the bottom-right or from the Side panel menu.

  4. Click the Change theme option.

    Chrome change theme

  5. Click the Create with AI option.

    Create with AI option

  6. Select the topic for the theme using the “Subject” setting.

    Chrome create theme with AI

  7. (Optional) Choose one of the available styles and mods from the “Add optional details” setting.

  8. Select a primary color for the theme.

  9. Click the Create button.

  10. Choose one of the themes created with AI to apply it.

Once you complete the steps, the new theme created using Google’s AI will apply to Chrome.

About the author

Mauro Huculak is a Windows expert and the Editor-in-Chief who started Pureinfotech in 2010 as an independent online publication. He is also been a Windows Central contributor for nearly a decade. Mauro has over 12 years of experience writing comprehensive guides and creating professional videos about Windows, software, and related technologies, including Android and Linux. Before becoming a technology writer, he was an IT administrator for seven years. In total, Mauro has over 20 years of combined experience in technology. Throughout his career, he achieved different professional certifications from Microsoft (MSCA), Cisco (CCNP), VMware (VCP), and CompTIA (A+ and Network+), and he has been recognized as a Microsoft MVP for many years. You can follow him on X (Twitter), YouTube, LinkedIn and