Microsoft has announced that its physical retail store locations will permanently close in the United States, Canada, the United Kingdom, and everywhere else in the world.
“As part of our business plan, we announced a strategic change in our retail operations, including closing Microsoft Store physical locations,” said David Porter, Microsoft Corporate Vice President in a LinkedIn announcement.
Although the company is giving up on its retail stores, four locations, including the one in New York City (Fifth Ave), Sydney (Westfield Sydney), London (Oxford Circus), and the Redmond (Washington) locations will continue as “reimaged” Microsoft Experience Centers. In addition, according to the announcement, the store employees will be reassigned to other sections of the company to continue serving customers remotely.
Microsoft also revealed that its hardware and software sales continue to shift online as its offerings have evolved to digital products, and it has seen significant “growth on Microsoft.com and […] digital Xbox and Windows storefronts reaching up to 1.2 billion monthly customers in 190 markets.” As a result, the company will focus on digital retail only moving forward.
While the retail stores have been struggling to compete with the Apple stores, Microsoft says that the reason is due to the unprecedented health situation that has affected the entire world.
Mauro Huculak is a Windows How-To Expert who started Pureinfotech in 2010 as an independent online publication. He has also been a Windows Central contributor for nearly a decade. Mauro has over 15 years of experience writing comprehensive guides and creating professional videos about Windows and software, including Android and Linux. Before becoming a technology writer, he was an IT administrator for seven years. In total, Mauro has over 21 years of combined experience in technology. Throughout his career, he achieved different professional certifications from Microsoft (MSCA), Cisco (CCNP), VMware (VCP), and CompTIA (A+ and Network+), and he has been recognized as a Microsoft MVP for many years. You can follow him on X (Twitter), YouTube, LinkedIn and About.me. Email him at [email protected].