Microsoft rolls out its new logo after 25 years

Microsoft logo new small

Microsoft today is introducing its new corporate logo. This happens after 25 years of the last introduction, back in 1987. The new logo consists of 2 parts: the symbol which has four simple squares and includes different colors and with the name using Segoe font “that are intended  to express the company’s diverse portfolio of products”.

According to the software maker the new logo follows the new look and feel (Metro) of the upcoming Windows 8 user interface and branding. Also Microsoft’s Office 2013 recently adopted a similar style and interface, and with the Windows Phone 8 wraps the three most important products that Microsoft will rebrand this year. 

“The Microsoft brand is about much more than logos or product names. We are lucky to play a role in the lives of more than a billion people every day. The ways people experience our products are our most important “brand impressions”. That’s why the new Microsoft logo takes its inspiration from our product design principles while drawing upon the heritage of our brand values, fonts and colors.” — Posted by Jeff Hansengeneral Manager, Brand Strategy, Microsoft says.

Microsoft Logo large

Get more information to learn the logo guidelines.

Logo through the years

1975-1979

1980-1981

1987-1986

1987-2012

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The new logo has been introduced today and people will start to see it across the company’s websites, primarily in Microsoft.com. It may take some time to be fully implemented.

Source Microsoft via The Verge

About the author

Mauro Huculak is a Windows expert and the Editor-in-Chief who started Pureinfotech in 2010 as an independent online publication. He is also been a Windows Central contributor for nearly a decade. Mauro has over 12 years of experience writing comprehensive guides and creating professional videos about Windows, software, and related technologies, including Android and Linux. Before becoming a technology writer, he was an IT administrator for seven years. In total, Mauro has over 20 years of combined experience in technology. Throughout his career, he achieved different professional certifications from Microsoft (MSCA), Cisco (CCNP), VMware (VCP), and CompTIA (A+ and Network+), and he has been recognized as a Microsoft MVP for many years. You can follow him on X (Twitter), YouTube, LinkedIn and About.me.