Windows Store gets renamed to ‘Microsoft Store’ on Windows 10

The Windows Store on Windows 10 is getting a new name: The Microsoft Store.

The Windows Store gets quietly rebranded to the “Microsoft Store” on Windows 10. On a new update is currently available in the Release Preview ring of the Windows Insider Program for the Store app shows a new name and logo for the app.

Aside from the shopping bag logo includes the color version of the Microsoft logo and the new name, the Store to download apps, games, music, videos, and books continues to be the same as the previous version on Windows 10.

The new Microsoft Store naming that matches both the online and physical store could be a signal that Microsoft might be planning to offer customers other products. Perhaps even the ability to purchase devices and accessories alongside the digital goods.

Microsoft Store Start menu tile on Windows 10
Microsoft Store Start menu tile on Windows 10
Microsoft Store taskbar icon on Windows 10
Microsoft Store taskbar icon on Windows 10

Microsoft has yet to officially announced the rebranding for the Store on Windows 10, but seeing the new update is available in the Release Preview (via The Verge), it’s likely that the company will soon be rolling out the change to everyone.

About the author

Mauro Huculak is a Windows How-To Expert who started Pureinfotech in 2010 as an independent online publication. He has also been a Windows Central contributor for nearly a decade. Mauro has over 14 years of experience writing comprehensive guides and creating professional videos about Windows and software, including Android and Linux. Before becoming a technology writer, he was an IT administrator for seven years. In total, Mauro has over 20 years of combined experience in technology. Throughout his career, he achieved different professional certifications from Microsoft (MSCA), Cisco (CCNP), VMware (VCP), and CompTIA (A+ and Network+), and he has been recognized as a Microsoft MVP for many years. You can follow him on X (Twitter), YouTube, LinkedIn and About.me.