Microsoft Xbox Live gets rebranded to Xbox network

Xbox Live is no more, as Microsoft rebrands the gaming online service to the "Xbox network."

Xbox Live logo (old)
Xbox Live logo (old)

Microsoft is in the process of changing the “Xbox Live” brand to “Xbox network.” According to a new report from The Verge, the software giant has confirmed the name change. The phrase “Xbox network” is already present in the Xbox dashboard for Insiders testing upcoming releases of the game operating system.

The report also points out that the new name refers to the Xbox online service as it now appears in the Microsoft Services Agreement, and it is intended to distinguish the service from the Xbox Live Gold membership.

The “Xbox Live” name was first used to describe the Xbox service to connect and play Xbox with friends, download games, and more since it was initially launched almost two decades ago. Xbox Live Gold was the subscription plan that allowed you to access the network and its features.

Although this is happening now, it seems that Microsoft has been planning the rebrand for a long time since the “Xbox network” reference first appeared last year in the updated Service Agreement. However, according to the report, Microsoft stated that it was not planning to change the name, but now, the rebranding is official.

About the author

Mauro Huculak is a Windows How-To Expert who started Pureinfotech in 2010 as an independent online publication. He has also been a Windows Central contributor for nearly a decade. Mauro has over 14 years of experience writing comprehensive guides and creating professional videos about Windows and software, including Android and Linux. Before becoming a technology writer, he was an IT administrator for seven years. In total, Mauro has over 20 years of combined experience in technology. Throughout his career, he achieved different professional certifications from Microsoft (MSCA), Cisco (CCNP), VMware (VCP), and CompTIA (A+ and Network+), and he has been recognized as a Microsoft MVP for many years. You can follow him on X (Twitter), YouTube, LinkedIn and Email him at [email protected].