On Windows 10, in order to make it easier for most users to discover new apps, the Start menu by default shows Microsoft Store app suggestions based on the apps you already use.
While these suggestions may be useful for many users, many people consider this feature as “ads” and intrusive, but fortunately, the Settings app includes an option to prevent the Start menu from showing these suggestions.
How to remove ads from the Start menu
If you’re not interested on getting apps recommendations in the Start menu, you can quickly disable this type of ads using these steps:
Click on Personalization.
Click on Start.
Turn off the Occasionally show suggestions in Start toggle switch.
Once you’ve completed the steps, the Start menu will no longer show you “ads” of other apps you can get from the Microsoft Store.