How to disable app suggestions in the Start menu on Windows 10

If app suggestions in the Start menu are getting annoying, use these steps to remove them.

Occasionally show suggestions in Start option on Windows 10
Occasionally show suggestions in Start option on Windows 10

On Windows 10, in order to make it easier for most users to discover new apps, the Start menu by default shows Microsoft Store app suggestions based on the apps you already use.

While these suggestions may be useful for many users, many people consider this feature as “ads” and intrusive, but fortunately, the Settings app includes an option to prevent the Start menu from showing these suggestions.

In this guide, you’ll learn the easy steps to stop app suggestions in the Start menu on Windows 10.

How to remove ads from the Start menu

If you’re not interested on getting apps recommendations in the Start menu, you can quickly disable this type of ads using these steps:

  1. Open Settings.

  2. Click on Personalization.

  3. Click on Start.

  4. Turn off the Occasionally show suggestions in Start toggle switch.

    Occasionally show suggestions in Start
    Occasionally show suggestions in Start

Once you’ve completed the steps, the Start menu will no longer show you “ads” of other apps you can get from the Microsoft Store.

About the author

Mauro Huculak is a Windows expert and the Editor-in-Chief who started Pureinfotech in 2010 as an independent online publication. He is also been a Windows Central contributor for nearly a decade. Mauro has over 12 years of experience writing comprehensive guides and creating professional videos about Windows, software, and related technologies, including Android and Linux. Before becoming a technology writer, he was an IT administrator for seven years. In total, Mauro has over 20 years of combined experience in technology. Throughout his career, he achieved different professional certifications from Microsoft (MSCA), Cisco (CCNP), VMware (VCP), and CompTIA (A+ and Network+), and he has been recognized as a Microsoft MVP for many years. You can follow him on X (Twitter), YouTube, LinkedIn and About.me.