How to disable app suggestions in Start menu on Windows 10

If app suggestions in the Start menu are getting annoying, use these steps to remove them.

Windows 10 Start disable app suggestion
Windows 10 Start disable app suggestion / Image: Mauro Huculak
  • To prevent the Start menu from showing app suggestions on Windows 10, open Settings > Personalization > Start and turn off the “Occasionally show suggestions in Start” toggle switch.

On Windows 10, the Start menu can show app recommendations from the Microsoft Store based on the app you already used, and in this guide, I will teach you the steps to disable this feature. 

While these suggestions can be useful, many people consider this feature as “ads” and intrusive, but fortunately, the Settings app includes an option to prevent the Start menu from showing these suggestions.

In this guide, I will teach you the steps to stop app suggestions in the Start menu on Windows 10.

Remove app suggestions from Start menu on Windows 10

To disable app suggestions in the Start menu, use these steps:

  1. Open Settings on Windows 10. 

  2. Click on Personalization.

  3. Click on Start.

  4. Turn off the “Occasionally show suggestions in Start” toggle switch.

    Windows 10 Start menu app suggestions setting

Once you complete the steps, the Start menu will no longer show “ads” for other apps available from the Microsoft Store.

Update May 13, 2024: This guide has been updated to ensure accuracy and reflect changes to the process.

About the author

Mauro Huculak is a Windows How-To Expert who started Pureinfotech in 2010 as an independent online publication. He has also been a Windows Central contributor for nearly a decade. Mauro has over 14 years of experience writing comprehensive guides and creating professional videos about Windows and software, including Android and Linux. Before becoming a technology writer, he was an IT administrator for seven years. In total, Mauro has over 20 years of combined experience in technology. Throughout his career, he achieved different professional certifications from Microsoft (MSCA), Cisco (CCNP), VMware (VCP), and CompTIA (A+ and Network+), and he has been recognized as a Microsoft MVP for many years. You can follow him on X (Twitter), YouTube, LinkedIn and About.me. Email him at [email protected].