Windows 10 initial setup now offers Windows 11 upgrade

Microsoft goes more aggressively promoting the upgrade to Windows 11 for devices still on Windows 10.

Windows 11 upgrade promo for Windows 10
Windows 11 upgrade promo for Windows 10
  • Microsoft is now pushing the Windows 11 upgrade during the Windows 10 OOBE.
  • This happens with the release of the update KB5020683 for Windows 10.
  • The new upgrade promo appears in the initial setup of versions 2004, 20H2, 21H1, 21H2, and 22H2.

Since Windows 10 is getting closer to its end of support in October 2025, Microsoft wants you to upgrade to Windows 11 and make sure you know it’s trying different ways to remind you. The latest attempt is a new option to upgrade as you go through the out-of-box experience (OOBE) of a fresh installation of Windows 10.

The new option appears for compatible devices after applying the KB5020683, which became available as an out-of-band install for versions 2004, 20H2, 21H1, 21H2, and 22H2 on November 30.

According to the official notes, the update KB5020683 “provides eligible devices with the option to upgrade to Windows 11 as part of the OOBE process. This update will be available only when an OOBE update is installed.” The update applies to Windows 10 Home as well as to Pro.

This is not the first attempt to remind users to upgrade. If you have a computer that meets the minimum requirements to run Windows 11, you will receive different offers to upgrade after installing a cumulative update or, occasionally, randomly after restarting the computer.

In the case that you’re still on Windows 10, the upgrade to Windows 11 is free and easy. You can install the new version in many ways, including through the Windows Update settings, Update Assistant, or perform a clean installation of Windows 11 with a USB bootable flash drive.

If you are hesitant, since the release of version 22H2, Windows 11 has shown to be more stable and reliable, even though sometimes cumulative updates introduce new issues, but this is also the case for Windows 10.

About the author

Mauro Huculak is a Windows expert and the Editor-in-Chief who started Pureinfotech in 2010 as an independent online publication. He is also been a Windows Central contributor for nearly a decade. Mauro has over 12 years of experience writing comprehensive guides and creating professional videos about Windows, software, and related technologies, including Android and Linux. Before becoming a technology writer, he was an IT administrator for seven years. In total, Mauro has over 20 years of combined experience in technology. Throughout his career, he achieved different professional certifications from Microsoft (MSCA), Cisco (CCNP), VMware (VCP), and CompTIA (A+ and Network+), and he has been recognized as a Microsoft MVP for many years. You can follow him on X (Twitter), YouTube, LinkedIn and About.me.