Microsoft recommends Windows 10 more aggressively through its app: “Upgrade now” or “Upgrade tonight”

Microsoft limits the choices to delay the upgrade so users move more quickly to Windows 10 from Windows 7 and Windows 8.1.

Windows 10 PC, logo, blue background

Since even before the release of the new operating system, we’ve seen Microsoft pushing harder than ever to get people to upgrade to Windows 10. Within the first day of being available, over 14 million devices upgraded to the latest version of Windows, then within weeks the number raised to 75 million, and within a few months, the software giant reported over 110 million devices running Windows 10.

Although, we don’t know exactly the current number of devices running Windows 10, this is by far the fastest adoption rate we have seen of a version of the operating system. However, it seems that it’s not enough, as Microsoft is now more aggressively pushing users to move out from Windows 7 and Windows 8.1 to Windows 10.

A new report from InfoWorld notes that Microsoft has updated its “Get Windows 10” app that corners users with limited choices to upgrade to Windows 10.

As you can see in the screenshot, when users click on the “Get Windows 10” app from the system tray, the choices get narrow down for Windows 7 and Windows 8.1 users to “Upgrade now” or “Upgrade tonight”, and there isn’t an option to defer the upgrade or to postpone upgrade for another day.

Of course, those advanced users immediately will go for the “X” button to close the window to delay the upgrade, if they’re planning to stick with their current version of the operating system for a little longer. However, this isn’t too obvious for less tech-savvy users, even more when they see the “Upgrading to Windows 10 is free for a limited time” message, which could mislead users into thinking that if they close app, they will immediately lose the opportunity to upgrade for free.

Windows 10: Upgrade now or Upgrade tonight
Image credit: Reddit

While it seems that now Microsoft is more presumptuous trying to lure users to upgrade to Windows 10, the company in the past has said that will eventually be more aggressive trying to get users to upgrade to Windows 10, as the company has its goal set to have 1 billion devices running the new operating system within the first three-years of its release. But, even though, it could be understandable for a company to do everything it can to promote its business and products, customers should always have a well-defined and clear choice to make a decision.

What do you think about Microsoft new tactics to get users into Windows 10? Tell us what you think in the comments below.

Source InfoWorld via Neowin

About the author

Mauro Huculak is a Windows How-To Expert who started Pureinfotech in 2010 as an independent online publication. He has also been a Windows Central contributor for nearly a decade. Mauro has over 14 years of experience writing comprehensive guides and creating professional videos about Windows and software, including Android and Linux. Before becoming a technology writer, he was an IT administrator for seven years. In total, Mauro has over 20 years of combined experience in technology. Throughout his career, he achieved different professional certifications from Microsoft (MSCA), Cisco (CCNP), VMware (VCP), and CompTIA (A+ and Network+), and he has been recognized as a Microsoft MVP for many years. You can follow him on X (Twitter), YouTube, LinkedIn and About.me.