Windows 11 update KB5036980 changes the Start menu to show ads from the Store and surfaces frequent apps (preview)

Microsoft begins previewing the fixes and changes expected to arrive with the May 2024 update for Windows 11.

May 2024 update download preview
May 2024 update download preview / Image: Mauro Huculak
  • The update KB5036980 promotes apps from the Microsoft Store in the Start menu.
  • This release bumps the version of Windows 11 to build 22621.3527 and 22631.3527.
  • These non-security improvements will be part of the next monthly update rollout.
  • This update was previously available in the Release Preview Channel as build 22621.3520 and 22631.3520.

UPDATED 4/24/2024: Microsoft is rolling out the Windows 11 builds 22621.3527 and 22631.3527 as the update KB5036980 for Windows 11 23H2 and 22H2 in the Stable Channel as an optional non-security install with various fixes, improvements, and updates for existing fixes that Microsoft plans to roll out as the Patch Tuesday Update for May 2024

According to the official notes (previous announcement in the (Release Preview Channel), update KB5036980 for Windows 11 introduces changes that allow system administrators to install “.msi” applications on ARM-based systems through Group Policy Objects (GPOs), and the company adds a new “AllowScreenRecorder” MDM policy to disable screen recording from the Snipping Tool.

This package also addresses rendering problems with the Widgets icon in the Taskbar, patches Windows Kernel vulnerabilities, issues with the Resilient File System (ReFS), startup problems for dual-boot systems, and TCP latency and other networking issues.

As part of the preview available in the Stable Channel, the company notes that this update will promote apps “from a small set of curated developers” in the Start menu “Recommended” section. This behavior will be enabled by default, but you will have the option to disable it from Settings > Personalization > Start and turn off the “Show recommendations for tips, app promotions, and more” toggle switch.

Start menu app promotions
Start menu app promotions / Image: Microsoft

In addition, the “Recommended” section will soon surface your most frequently used apps. However, the new change will only apply to apps that do not appear in the “Pinned” section or Taskbar.

If you feel that advertisements are getting out of control on Windows 11, you’re not the only one. I have written an editorial about how ads are taking over Windows 11 and affecting the user experience.

On April 9, Microsoft also released the April Patch Tuesday update (KB5036893), which included security fixes and additional features as part of the Moment 5 update.

Other fixes for builds 22621.3527 and 22631.3527

These are fixes rolling out with the latest preview of Windows 11:

  • Improved quality and reliability of widgets on the Lock screen.
  • Fixed the pixelated or fuzzy widget icon in the Taskbar.
  • Fixed for the netstat -c command, enhancing port exhaustion troubleshooting.
  • Fixed a memory leak in the accelerator backing store management path.
  • Enhanced memory granularity for media allocations, reducing overcommitment and improving performance.
  • Addressed high memory consumption and issues impacting service and pod deployment in the Host Networking Service (HNS).
  • Correction of intermittent name resolution failures in split DNS setups for WLS2.
  • Fixed Japanese 106 keyboard layout on the touch keyboard at sign-in.
  • Resolved a stop error on PCs supporting Bluetooth A2DP hardware offload.
  • Removed duplicate print queues for universal printers.
  • Fixed an issue allowing bypass of Protected Process Light (PPL) protections.
  • HVCI now accepts compatible drivers.
  • Fixed for the Settings menu stopping response when dismissing a flyout menu.
  • Addressed a memory leak in the Distributed Transaction Coordinator (DTC) during mapping retrieval.
  • Fix for Windows Local Administrator Password Solution (LAPS) where Post Authentication Actions (PAA) were not triggering correctly.

Install update KB5036980

You can download KB5036980 from the “Windows Update” settings by clicking the “Check for Updates” button and restarting your computer after turning on the “Get the latest updates as soon as they’re available” toggle switch.

If the update is causing problems, you can uninstall the KB5036980 update from your computer using any of these methods.

Update April 24, 2024: This guide has been updated to include new details and confirm that the update is now in the Stable Channel. 

About the author

Mauro Huculak is a Windows How-To Expert who started Pureinfotech in 2010 as an independent online publication. He has also been a Windows Central contributor for nearly a decade. Mauro has over 14 years of experience writing comprehensive guides and creating professional videos about Windows and software, including Android and Linux. Before becoming a technology writer, he was an IT administrator for seven years. In total, Mauro has over 20 years of combined experience in technology. Throughout his career, he achieved different professional certifications from Microsoft (MSCA), Cisco (CCNP), VMware (VCP), and CompTIA (A+ and Network+), and he has been recognized as a Microsoft MVP for many years. You can follow him on X (Twitter), YouTube, LinkedIn and About.me. Email him at [email protected].